Red Bull is best known as the world’s most popular energy drink, and their Red Bull TV brand has established itself as a global digital media provider, tailored to the high-energy and adventurous spirit associated with the drink's identity.

When we began collaborating with Red Bull in 2015, they were preparing to upgrade their iOS and Android applications, create their first Android TV and Amazon Fire TV apps, and transition their Apple TV app from TVML to a fully native tvOS experience. Additionally, they were redesigning all their digital initiatives to ensure greater consistency across platforms. They selected Mercury as their development partner due to our reputation for high-quality work, recommendations from each major mobile platform, and prior experience with other high-profile streaming video brands, such as TED and Comcast.

Our developers, designers, and project managers work with Red Bull TV’s product team to assess product needs and address any issues that arise, striving to maintain a great experience that meets ever-evolving platforms, user demands, and company directives. We’ve developed apps for Android phones and tablets, iPhones and iPads, as well as 10-foot experiences for Apple TV, Android TV, and Amazon Fire TV.

Over the many years we have collaborated with Red Bull, our relationship has naturally evolved. Initially, we served as their mobile and streaming TV development team, helping to plan and structure the foundation of their offerings. As Red Bull TV’s streaming products have matured, they have built an internal development team to support mobile and TV platforms, and we continue to work alongside them as product goals and team needs arise.